Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.
Monthly Archives: February 2022
Episode 2 – Growing a Global Holding Company with OMD
This week, we speak with Luke Lambert, Chief Activation Officer, OMD USA, who discusses how agencies buy media.